Face of Blindness

There are 285 million visually impaired people worldwide yet 80% of blindness can be treated or prevented. To raise funds for their global preventable blindness charity, Seeing is Believing, Standard Chartered sent 40 employees to climb Mount Kilimanjaro. We needed a digital fundraising idea which linked the Kilimanjaro fundraising climb with the phenomenon of preventable blindness and persuaded the public to make a measurable difference in the lives of blind people. And we needed it to be iconic, appealing, and shareable.